RESUME 

Summary

 

SEO & AI Search Strategist with 10+ years of experience driving organic growth through SEO, GEO/AEO, technical optimization, and content strategy. Experienced in developing search strategies that increase visibility across Google, AI Overviews, and LLM-driven search.

 

SEO/GEO MANAGER 

Black Propeller (remote)

January 2026 - Present 

• Develop integrated SEO and GEO strategies designed to increase client visibility across Google Search, AI Overviews, SERP features, and LLM-driven search experiences.

• Conduct search-intent and content opportunity research to develop answer-forward, authoritative content structured for both traditional search engines and AI retrieval.

• Develop local SEO strategies incorporating schema markup, Google Business Profile optimization, review management, service-area content, embedded maps, and hyperlocal targeting to strengthen local and AI-search visibility.

• Build internal linking and site-architecture strategies that improve topical relationships, contextual relevance, crawlability, and content discoverability.

• Conduct recurring technical, performance, and UX audits to identify opportunities involving Core Web Vitals, site functionality, indexability, and organic search performance; collaborate with development and design teams to implement recommendations.

• Develop differentiated content assets including service-area pages, review-submission resources, infographics, and other visual content designed to expand search visibility and user engagement.

• Apply emerging AI-search strategies across platforms including ChatGPT, Claude, Perplexity, and Gemini to identify opportunities for improving brand visibility and inclusion within generated answers.

 

SEO SPECIALIST 

Group Two Advertising, Philadelphia, PA

May 2022 - January 2025 

• Redesigned and standardized the agency's SEO service, establishing repeatable technical, on-page, content, local, and reporting frameworks for a portfolio of up to 40 homebuilding clients.

• Drove 70%+ YoY growth in organic sessions and new users across the portfolio while maintaining growth in engaged sessions, key events, and organic conversions.

• Applied heatmapping strategies for discovery of hyperlocal keywords & queries to target regional and geographically specific audiences. 

 

• Bolstered brand & product visibility in organic and AI search by identifying high-intent queries and collaborating with copywriting & design teams to produce written & visual assets necessary for site growth.

• Leveraged cross-channel search strategies including PPC, referrals, and social media to seamlessly roadmap users through a full funnel experience.

• Instituted site structure frameworks, Schema markup, and the canonicalization of floor plan pages, in order to enhance site visibility, functionality and performance.

• Regularly presented data-driven insights and results to all stakeholders for a greater understanding of ROI.

 

SEO ANALYST  

DIGITAL MARKETING STRATEGIST

ThomasNet, NYC

June 2018 - July 2019

July 2019 - April 2022

 

• Instituted holistic SEO strategies for greater visibility and enhanced engagement in the organic space through video production, high-intent keyword research, and link building.

• Applied lead & demand generation tactics for clients in the manufacturing space via gated content, email campaigns, and user journey mapping with A/B testing and content strategies.

• Grew product & service visibility by developing industry-specific content based on high-intent queries and niche keywords. 

• Instituted marketplace optimization strategies to webpages on catalog subdomain sites in order to bolster visibility, plus emerging buyer trends via Thomas’ data insights. 

 

SENIOR COPYWRITER 

Third Rail Creative, Austin, TX

July 2017 - April 2018

• Collaborated with design/animation teams to produce explainer content for Charles Schwab’s partnership with Quicken Loans.

• Using client briefs, wrote and collaborated with design teams to produce banner ads to be instituted throughout digital channels where audiences interacted with the Charles Schwab website. 

 

SEARCH MARKETING SPECIALIST (SEO)

Volusion, LLC,  Austin, TX

June 2016 - June 2017

• Managed an SEO portfolio of up to 20 clients in the e-commerce space. 

• Conducted keyword research, instituted content creation, performed technical SEO audits of websites, and delivered data-driven insights on reporting calls. 

 

Education

Bachelor of Arts (Communications & Media)

WILKES UNIVERSITY, Wilkes-Barre, PA

May 2001

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Continuing Education Program (Advertising)

SCHOOL OF VISUAL ARTS, New York City

May 2015

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Strategic Capabilities

SEO Strategy • GEO / AEO • AI Search Optimization • Organic Growth Strategy • Keyword & Search Intent Research • Content Strategy • Technical SEO • Local SEO • On-Page Optimization • Internal Linking • Site Architecture • Schema / Structured Data • SERP Feature Optimization • Content Gap Analysis • Competitive Research • Performance Analysis • Client Strategy

 

Tools & Platforms

Google Analytics / GA4 • Google Search Console • Google Looker Studio • Google Business Profile • SEMrush • Ahrefs • Screaming Frog • Moz • PageSpeed Insights • Google Tag Manager • WordPress • HubSpot • ChatGPT • Claude • Perplexity • Gemini