SEO Portfolio
What is SEO? It's a marketing strategy that marries data with content to foster an approach that boosts the visibility of your website in online searches. With recent headway made by AI technologies, the SEO game has slightly shifted, but the goals remain the same: drive online users to your website. Beginning in 2016 I've been fortunate to work with various businesses across several industries to deliver results. As the SEO space has evolved, so, too, has my skill set and approach to providing the best SEO consulting services. Contact me today and let's discuss what I can provide for you!
Below is the full scope of what I may provide for you and my certifications.
SEO Certifications
Content Strategy
Content strategy is designed to examine the content that currently exists on your website for any gaps, and then identify opportunities to create new, fully optimized content to fill those gaps. The aim is to boost visibility in the organic space, keep pace with digital competitors, and establish your website as an authoritative & authentic source of information (something highly valued by search engines).
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Content strategy includes:
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Keyword Research
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AI Optimization
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Topic Clusters & Ideation (for EEAT)
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Page Titles
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Meta Descriptions
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Optimized Headers
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Internal/External Links
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Alt Text Tags for Images
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Backlinking Strategies
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Optimized Written/Visual Content for Pages & Blogs
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Content Sample #1 - Category Page/Existing Page
Technical SEO
Technical SEO refers to work performed on the back-end of a website, a sort of "behind the scenes" examination of your website's functionality and performance, to ensure it adheres to best SEO practices put forth by search engines.
Technical SEO includes:
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Website Audits
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XML Sitemap Submission (if necessary)
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robots.txt File Update (if necessary)
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Schema Markup
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Canonical Links
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Broken Links Fixed
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Redirects
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Page Load Speed Assessment
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Overall Website Functionality Assessment
Local SEO
For a more targeted approach, local SEO leverages searches conducted by online users in the immediate area of the business. Searches tailored to "near me" or "in (geographic location)" tend to speak to a more localized approach to SEO.
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Local SEO includes:
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Google Business Profile Optimization
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Google Business Review Management
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Localized Content via Heatmapped Keywords
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Listings & Directories
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Social Media Posting
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Additional Services
SEO doesn't end with content strategy and technical optimization efforts. Beyond SEO there is much more you can utilize your website to do to generate conversions and raise the visibility of your site.
My expertise as a digital marketing extends to the following methods:
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Conversion Rate Optimization
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A/B Testing
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Lead Generation
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Demand Generation
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Client Support
Software & Tools
I am proficient in the following programs to contribute to the success of your SEO campaign!
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Google Analytics
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Google Search Console
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Google Tag Manager
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Google Business
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Google Looker Studio
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ChatGPT/SearchGPT
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Screaming Frog
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SEM Rush
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Ah Refs
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WordPress
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Pagespeed Insights
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HubSpot
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Canva
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Lumen5
Let’s Get to Work!
Get in touch so we can start working together.
